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Kevin Bracker's avatar

Nice post and arguments for WWE valuation. One question that comes to mind across the "value per eyeball" comparisons is what are the nature of those eyeballs. I'm not a marketing expert, but it seems that monetizing viewers would be based to some extent on the demographics of the viewer. Not just how engaged they are, but how much spending power they have. Streaming is probably less sensitive, but how much does the average WWE fan spend compared to NBA, NFL, MLB, etc.? What is the age bracket? Is it like video games where it was formerly 30-under males but is expanding (are fans sticky)? This is not attacking the thesis as it could easily still indicate WWE rights offerings go up noticeably (especially given the nature of offerings going to the highest bidder), just raising the question. Again, great work!

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YZ's avatar

If you do another post on WWE. I would more then be happy to read it! Great stuff, thank you!

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